De Queen, Arkansas · Founding partners
At 2 a.m. in De Queen, the night shift is still hungry.
When the world sleeps, the biscuits rise.
The Midnight Biscuit Co. is a plan to open at 1 a.m. — scratch biscuits, hot coffee, and a full menu until 1 p.m. Twenty founding partners, $5,250 each, $105,000 to open the doors. Two minutes on the form. It commits you to nothing.
Invitation published by SWARK News · October 2026 · Figures from the founding-partner sheet and the proposed menu, plus ownership terms stated by the creator, Kendal.
The twelve hours nobody else wants
The founding sheet puts the gap this way: at 2 a.m. in De Queen, nothing is open. The night-shift nurse, the plant crew, the trucker on 70/71, the deputy on patrol — on that telling, all of them wait until morning.
The Midnight Biscuit Co. would open at 1 a.m. with fresh scratch biscuits, hot coffee, and a full menu until 1 p.m. The sheet describes those hours as the twelve hours nobody else wants, plus the breakfast crowd everybody fights over. Hours and place, as stated: 1 a.m. to 1 p.m., De Queen, Arkansas.
One product, done right
Everything hangs on a scratch-made biscuit — flour, buttermilk, butter, skill. The sheet says the recipe is inexpensive by design, the menu simple to teach, waste low, and service fast.
The build is a lean, one-product kitchen in an existing restaurant space in De Queen. No liquor license. No sprawling menu. No downtown rent. The sheet says the founder handles cooking, recipe development, hiring and training, point-of-sale setup, and launch marketing, and that this is how the number stays at $105,000.
- Savory lineup on the sheet: Midnight Honey Bird, Southern Giant, Big Country, Maple Smoke, Pimento Sunrise. Prime proteins, fresh vegetables.
- The After-Dark Bakery: Peach Cobbler Biscuit, Strawberry Cloud, Blueberry Velvet, Banana Pudding Biscuit, and the rest of the proposed sweet menu below.
- Six signature frappés and fresh-brewed coffee. The sheet’s line: the night shift runs on caffeine.
- House jams, sold in jars. The same jams on the biscuits, sealed at the counter — a second product line customers take home. The sheet calls a jar on a shelf “advertising that pays for itself.” That is the sheet’s framing, not a promised result, and no jar price is printed on the proposed menu.
- Local and seasonal, as the sheet describes it: fruits, vegetables, and proteins sourced close to home, with seasonal specials built on what the region grows at its peak and named for where they come from. No farm, season, or special is named yet.
The sheet also calls this “a concept built to repeat in the next town,” and says twenty partners means twenty networks across Sevier County and Texarkana telling people the biscuits are on. Read both lines as the pitch for why the circle is twenty people. They are not a promise that a second town opens, and not a claim that those networks already exist.
Aspirational framing, not a forecast: the hope is a scratch biscuit De Queen gets known for — the kind of one-product reputation people sometimes compare, loosely, to a Krispy Kreme. The Midnight Biscuit Co. is not promising that company’s results, reach, sales, or returns. Nothing on this page is a projection.
Proposed menu
Prices below are printed on the four-page proposed menu (open 1 a.m. – 1 p.m., De Queen). They are a proposal, not a locked board. The proposed menu asks guests to mention allergies before ordering.
Midnight Honey Bird $8.99
Crispy chicken, hot honey, whipped butter
Big Country $7.99
Sausage, egg, sharp cheddar
Maple Smoke $8.49
Bacon, egg, smoked cheddar, maple butter
Southern Giant $9.49
Country-fried pork, gravy, pickles
Pimento Sunrise $7.49
Egg, pimento cheese, pepper jelly
- The Early Bird, $5.49 — scrambled egg and cheddar
- Country Ham Classic, $8.49 — country ham, egg, cheddar
- Hot Honey Heat, $8.99 — crispy chicken, hot honey, pickles
- Sausage Gravy Stack, $7.99 — sausage patty, country gravy
- The Double Down, $10.49 — double sausage, double cheese, egg
Peach Cobbler Biscuit $6.99
Cinnamon peaches and caramel crumble
Strawberry Cloud $6.99
Strawberries and whipped vanilla cream. A frappé of the same name is a different item, below.
Blueberry Velvet $6.49
Blueberries, cream cheese, vanilla glaze
Banana Pudding Biscuit $6.49
Vanilla pudding and wafer crumble
- Apple Pie Moon, $6.49 — cinnamon apples and icing
- Lemon Sugar Sunrise, $5.99 — lemon curd and sweet cream glaze
- Cinnamon Melt, $5.49 — brown sugar, cinnamon and glaze
- Chocolate Midnight, $6.49 — chocolate-hazelnut and drizzle
- Pecan Praline, $6.99 — toasted pecans and caramel
- Cookies & Cream Dream, $6.99 — cookie cream and chocolate crumble
- Midnight Caramel, $5.99 — coffee, caramel, vanilla cream
- Dark Side Mocha, $6.49 — coffee, dark chocolate, drizzle
- Cinnamon Moon, $5.99 — brown sugar, cinnamon, vanilla cream
- Cookies & Moon, $6.49 — chocolate cookies and vanilla cream
- Strawberry Cloud, $6.49 — strawberry cheesecake and graham
- Peachy Sunrise, $6.49 — peach puree, vanilla, brown sugar
Make it yours, as printed: espresso +$1 · extra drizzle +$0.50 · whip +$0.75 · oat milk +$0.75.
- Night Shift, $8.99 — Early Bird, hash browns, coffee
- Country Morning, $11.49 — Big Country, hash browns, coffee
- Sweet Dreams, $7.49 — Cinnamon Melt and small coffee
- Midnight Box, $14.99 — 2 savory minis, 1 sweet mini, coffee
- Power Breakfast, $12.49 — Honey Bird, hash browns, coffee
- Sweet & Savory, $12.99 — sausage biscuit, sweet mini, coffee
- Hash Brown Rounds $2.99 · Honey Butter Biscuit $2.99 · Biscuit & Country Gravy $4.99
- Fresh brewed coffee $2.49 · Iced coffee $3.49 · Sweet tea $2.49 · Orange juice $2.99 · Bottled water $1.49
- Extras: egg +$1.49 · sausage +$2.49 · bacon +$2.49 · gravy +$1.49 · combo frappé upgrade +$3.99
Twenty partners. The doors open.
The raise to open the doors is $105,000. That is the DIY-heavy total on the founding sheet, not a forecast of sales.
20 founding partners × $5,250 = $105,000.
Ownership, as stated by the creator, Kendal: 50% split among the 20 investors (these founding partners), and 50% remains with the Creator. The checks are equal, so an equal split of that investor half is 2.5% each. The partner packet is where that split gets written in full. This page does not create a partnership, and sending the form does not buy a percent.
The sheet says each founding partner holds an ownership share from the ground floor — the restaurant, the jarred jam line, and a concept built to repeat in the next town. The 50/50 split above is the creator’s term for how that ownership is divided. It is not a promise that the jam line or a second town will perform.
What $105,000 is for
Line items from the founding sheet. The parentheticals are the sheet’s own, and they matter: this budget assumes partial DIY, used or leased equipment, and a founder who does the work listed in the disclaimer.
| Line | Amount |
|---|---|
| Lease deposits + first month | $4,000 |
| Buildout & renovation — partial DIY / founder-managed | $25,000 |
| Kitchen equipment — used/leased mix | $25,000 |
| Furniture, signage & menu boards — lean | $4,000 |
| Point-of-sale & tech — founder-installed | $1,500 |
| Licenses, permits & insurance setup | $5,000 |
| Opening inventory — trimmed first run | $6,000 |
| Recipe development, hiring & training — founder-led | $1,500 |
| Branding & launch marketing — lean | $3,000 |
| Working capital reserve (3 months) | $30,000 |
| Total to open the doors | $105,000 |
Request the founding partner packet
Two minutes. Commits you to nothing. Puts you first in line for the full partner packet — complete budget, operating plan, and partnership terms.
You’re first in line for the packet.
This commits you to nothing. Kendal will use the email you gave to send the founding partner packet — complete budget, operating plan, and partnership terms. No return was offered, and none is promised.
Or email [email protected].
Disclaimer
This sheet is an invitation to express interest only. It is not an offer to sell securities, and no return on investment is promised or guaranteed. Cost figures are good-faith estimates for a DIY-heavy, lean fast-casual opening in the De Queen, Arkansas area, based on 2026 industry benchmarks for comparable restaurant startups; actual costs will vary by location and buildout. The $105,000 budget assumes the founder self-performs or directly manages buildout, recipe development, hiring/training, POS setup, and launch marketing; uses a used/leased equipment mix; and preserves a $30,000 working-capital reserve. Full financial details, risks, and partnership terms are provided in the partner packet to interested parties. The Midnight Biscuit Co. · De Queen, Arkansas · Open 1 AM – 1 PM.